If you’re an artist, your website should follow the mantra of ‘keeping it simple’. Your website should be fast, easy and well organized. It should be user-friendly, especially if you use it for e-commerce. Users should have an easy time navigating through the site. Simple navigation and easy-to-read content brings more traffic to the website before convincing the visitors to keep returning.
A person visiting the website for the first time should be able to know where he is as quickly as possible. The first-time visitor should not have a difficult time trying to identify who you are. The first-time visitor should the kind of art that you offer. Any website that lacks these basics will have a hard time trying to attract more traffic. Consequently, the website won’t bring in the kind of money you expect.
More artists are investing their time, efforts and personal resources on having a presence on social media. Few realize what they are missing by failing to invest in websites. Social media is good, only that it controls what you can or can’t post. Having your own website is a much better option as you have final control over the platform. You can post whatever you feel like. You’re the only one who can change the rules on what to post on your website.
So, what are the most important must-have features on an artist’s website?
Free web hosting services are not good with an artist. What you think is free is actually not free, but rather lame. Visitors to your website will have to struggle through distracting ads if you opt for the free web hosting services. The hosting site controls about 50% of what appears on your website. Consequently, your art ends up competing with other commercial stuff that don’t benefit you instead of dominating the screen.
Ads that have nothing to do with your art are not worth displaying on your website. Therefore, keep your website free of third party ads. Click-through ads might bring in a few more dollars in your pocket, but they are not worth the hassle. What you have to know is that ads only distract the people visiting your website. Anything that distracts your visitors will lead to losses. More visitors will avoid your website.
Internet Explorer, Safari, Google Chrome and Firefox are the most common browsers. Your website should be compatible with these browsers. How can you ensure that this is the case? You have to build a website that appears the same whether you open it on Internet Explorer, Google Chrome, Safari or Firefox. Before making the website public, you should test it on all different browsers first.
Today, more people prefer browsing the Internet and opening different websites on their mobile phones. You will lose a lot by building a website that visitors can’t open using their mobile devices. The artwork you display on your website should still look amazing no matter the device used to open or view it. The number of people expected to continue using their mobile devices to open websites is likely to increase. Don’t be left out. As Tulsa SEO points out, this is also a major component of Google’s algorithm, which could make all the difference when trying to get more fans, followers or customers for your art.
Lastly, find a way of linking the website to all your social media sites. Make it easier for visitors to move between the website and your social media accounts or profiles. The site should make it easy for anybody visiting it to understand what you do. The website is like your own museum. You have to see yourself as the curator of that museum. Therefore, design a website whose content is both easy to navigate through and understand.